Before I stop scrobbling and go inactive, I was taking a look around me for the last time.
First, I wanted to see how adverts were put in
Japanese last.fm site. I always use English page BTW.
I logged out so that I wouldn't see the usual member's top page but the general info page, to see if there is a message or something as to the change. No. There's not a word about the paid service. I lost the tiny piece of trust I'd had in last.fm.
Then, I opened a page for a Radiohead track (they are at the top of the chart right now; in fact, this is the "norm". Is Last.fm a Radiohead fan club? When was it that they released an album that was mediocre for them?) to see where the advert is: the advert which they have to rely on to fund the service in UK/US/DE, and which they tried but found unworkable outside the forementioned three countries.
And ... well, it is exactly the same I'm seeing on English page apart from one small fact that the advert here is not of a Michael Jackson concert but of a Japanese shopping site. Anyway if there's anyone who thinks that this works in a non-English speaking country called Japan, I seriously advise to talk to an ordinary Japanese last.fm member. This does not work. Never. Seriously, they should have done more before thinking about forcing users to pay. They say this was not an easy decision. Of course it was not. But it must have been an easy answer - less server traffic (= better service) and more money. Well, how was this sort of advert supposed to work?
Where's the advert? Deep down.
You only need to look at the top right corner (the music player), because you want to listen to the song, full-track or 30 sec preview. If you like the music, you may look for a "Buy this song" link just beside the song title or somewhere, but you don't scroll down for more content.
Even if you scroll down a bit, nobody goes down this deep. You may argue that there are user comments (shoutbox) which must be interesting to fans, but most of those comments are as simple as "nice" and "beautiful", or totally useless rants like "Radiohead VS Muse (or NIN or Coldplay or Oasis or whoever)". Few people would bother with these. And they are written in English. Many (or most of) Japanese users do not bother. They just press the "back" button or "home" key. That means, the advert will not be clicked, or even noticed.
Still worse, the advert is totally buried in the page - the problem is mainly the colours. In other words, the "new" layout and design (since last summer) has been an epic fail, too. Didn't they say they'd have more ads? Look at the blank space on the sidebars. What could I have done with that huge space? If their webpage designer is still around, he or she must be getting paid without doing his/her job properly.
In short, people from last.fm HQ did not do what they could have done, and whine about the revenue being too small outside UK/UK/DE (I read this somewhere, posted by RJ or somebody else with a tiny red icon). So they are unbelievably lazy and disgustingly stupid. Their planning and design failed hopelessly.
Well now, take a look around my neighbourhood. For them with the tiny red square on their avatars, the only users that matter and that they don't want to lose (by making the whole site basically a paid-service radio) are in the UK/US/DE - the key marketing areas. But here in my neighbourhood, even though I mainly listen to UK/USA (mostly independent but commercial) bands, there are less Americans and British than "outsiders".
Neighbour 01 is from
Russia (And So I Watch You From Afar, Godflesh, 65daysodstatic, Final).
Neighbour 02 is from
Colombia (ASIWYFA, 65dos, Isis, Maybeshewill).
Neighbour 03 is from
Australia (Nine Inch Nails, KJ, 65dos, Telefon Tel Aviv).
Neighbour 04 is from
Hungary (NIN, Scorn, Coil, Techno Animal).
Neighbour 05 is from
France (KJ, Scorn, Godflesh, Final).
Neighbour 06 is from
Canada (NIN, Godflesh, Scorn, Killing Joke).
Neighbour 07 is from
Indonesia (ASIWYFA, NIN, Godflesh, TTA).
Neighbour 08 is from
Italy (NIN, TTA, Helmet, Trent Reznor).
Neighbour 09 is from, finally, UK (NIN, Godflesh, Scorn, 65dos).
Neighbour 10 is from
Poland (NIN, Godflash, dEUS, Final).
Neighbour 11 is from
Sweden (KJ, Scorn, Godflesh, Final).
Neighbour 12 is from UK (Godflesh, Final, Scorn, 65dos).
Neighbour 13 is from, at last, the USA (Coil, Scorn, Final, Muslimgauze).
Neighbour 14 is from the USA (NIN, KJ, 65dos, TTA).
Neighbour 15 is from ... unstated (NIN, Godflesh, 65dos, Final).
Neighbour 16 is from the USA (NIN, KJ, Godflesh, Coil).
Neighbour 17 is, again, from the USA (Scorn, Coil, Muslimgauze, Techno Animal).
Neighbour 18 is also from the USA (Coil, Muslimgauze, Aphex Twin, Plaid).
Neighbour 19 is from ... unstated (65dos, TTA, Four Tet, Aphex Twin).
Neighbour 20 is from the USA (Godflesh, 65dos, Neurosis, Boris).
Neighbour 21 is from
Italy (NIN, 65dos, Godflesh, Final).
Neighbour 22 is from
Russia (NIN, Scorn, Coil, Boris).
Neighbour 23 is from
Poland (KJ, Godflesh, Final, Coil).
Neighbour 24 is from ... unstated (dEUS, KJ, 65dos, Coil).
Neighbour 25 is from
Ukraine (NIN, Godflesh, Scorn, Coil).
Neighbour 26 is from
Canada (Coil, Muslimgauze, Distance, Techno Animal).
Neighbour 27 is from
Russia (ASIWYFA, 65dos, Maybeshewill, Isis).
Neighbour 28 is from USA (Godflesh, 65dos, Maybeshewill, Final).
Neighbour 29 is from
Czech Republic (NIN, Coil, 65dos, S:cage).
Neighbour 30 is from ... unstated (TTA, Isis, Plaid, David Holmes).
Other neighbours are from
Latvia, Sweden, Belgium, Greece, Romania, Finland, Spain, Ireland, and UK/USA. I remember I used to have some more Latin American and Asian neighbours.
So, how many of my neighbours will be gone in a few weeks of time?
One staff member, Russ, stated as below on the discussion board:
http://www.last.fm/forum/21717/_/517961/1#f8986161
*emphasis added by me.
Russ said... 26 Mar 2009, 16:25
s_nijland said:
Has Last FM thought about an option for a free 'non-commerical / independent artist' (world wide) radio? So free uploaded music from artists that do not claim royalties that can be listened to for free?
I think this is a great idea, but we're not going to implement this (at least to start with) because royalty-free music constitutes such a small percentage of our catalogue. Hopefully we will have this functionality soon though :).
Fully understandable as a company's statement. But is this what
last.fm is supposed to be saying? "A small percentage" of the "community" does matter if you are honestly building a community. Or is this their "social music revolution"? Is this what the "free the music" statement meant? LOL. Revolution, and
meet the new boss.
Dear last.fm, drop these New-Labour-esque soundbites, right now. And make the site more Radiohead-and-Coldplay, or Metallica-and-whatsoever.
And they're doing more than ruining their own core concept in "discriminating" users outside three juicy areas. Me and many of my neighbours are basically told that we are a useless bunch for last.fm because the advert they lazily put doesn't work, and that we have to pay for the radio function or stop using it. In their view, the problem is not on their side but ours. In my view, it's quite opposite.
What they can do in UK etc fails in Japan etc - it is their problem. What should they have done? To have ad teams around the world is not realistic. But at least they could have done a good (and professional) site design.
And they should have done something to encourage subscription - something like "subscribe now for special features and get 10 percent discount", running for four weeks. This must have been much better - more workable and less offensive. I would have subscribed if it had been like that.
I have no trust in them now. This is a shame because I like this service and am willing to pay the monthly fee.
I will give no more scrobble data to them. Never. Even if they would put the "free radio" feature back in place. I am very angry.
I thank my friends, neighbours, fellow group members and other users, whom I never met or spoken to, for making my life richer. It was fun. Because my library owes so much to the community, I will not delete my account. I just leave. I may use the embedded player for full-track songs from time to time. Thus, they will no longer recommend new music to me. Last.fm, which was the main music website for me for years, will be one of the alternatives to amazon.com mp3 store's 30 seconds previews.
Thank you, last.fm. It was fun while it lasted. It's a shame I don't feel good to be a last.fm user any longer.
Good night.
username feeding
Tokyo, Japan
approx. 30 March 2009, 0:00 (JST)
*The last radio station was Belgium global tag radio. This was the first tag radio station I listened to after I got this user ID.
*The last track, "Requiem for Last.fm - The Very Last Scrobble", is done by
SeanDeigh, and downloadable
from this post by him. Nice little piece of music.
Edited: 30 March at 19:00 (JST) to fix some silly mistake (grammar and spelling). There might be some more of those.