Internet Radio, Streaming, Playlists and Auditory Ads


Dez 21 2008, 18h15

It is well known advertising on the internet doesn't work. We don't need supporting graphs or Nielsen studies to know that. We know from using it. We might glance over an ad on a page in the same way we might notice leaves on the ground. Detritus, nothing more.

Advertisers are in despair. Not being normal human beings, they have no idea how to reach us in a way that will work. So the latest thing they're considering are auditory ads, i.e. advertisements that will interrupt your listening pleasure.

Spotify already uses them. For the moment, they are restricted to one ad per album or thereabouts. There is just the one advertisement at a time, with no background music or too much extra noise, just the announcement of the product.

At first, I was freaked out. Having been a sole user of for just over three years, I am used to listening to what I want, when I want, uninterrupted. A freaky disembodied voice with no background music telling me about some product came as a shock.

But now, a few weeks down the line, I'm used to them. The one ad I've heard in the last hour didn't freak me out so much. I feel it won't be long before I tune it out. After all, it's not like I didn't grow up listening to commercial radio. What? They think I was born yesterday?? I see.

As products of the 20th/21st centuries, we are sophisticated enough to be immune to advertising. The harder they try, the less we notice. It could be that maybe they should revert to old-fashioned advertising pre-1950s - "Buy X! You won't regret it!" (hold product aloft, point, cheesy grin) - and leave it at that.

As consumers, our lives are littered. We are so used to multi-tasking and successfully dividing our attention, it is rare for us to focus on just the one thing. For example right now, my mobile phone is on and ready, I am logged in for emails, I am listening to music, my television is on as I am recording something to DVD, and I'm looking at the Sunday papers. How much of my attention is going to be solely focused on an advert for something I am not interested in?

And there's the rub. If I'm not interested, I am not going to look. If I am, I will go searching. And when I do, I will never, ever, click on a Google sponsored ad. You don't do that. Scroll down and click a normal one. The internet was always meant to be ours, but we spend less time on older media forms and advertisers would monetise fresh air if they could. They're trying to monetise where we are. Internet businesses need advertising money if they are to provide 'free' services. What used to be ours comes with a pricelist now.

Should auditory ads become the next big thing, we will have nothing more than commercial radio on our hands. So there will be a need for two things: ad-free listening, and another internet. They're ruining this one!

Don't know what the chances of another internet are. Actually, I might be on to something. Apparently, the internet does have a shelf life. At some point, the very things that make up the internet will run out. There will be no more room for expansion. So we'll have to have a new one. Someone start it now. I'll join.

Babs My Gang

Unique Visitors
Page Views

Envios aceitos
Frame Without A Painting (Ambient Music Group), The Music Lobby, Central Point: where artists and listeners meet, My Gang, We Have Footwear in Our Avatars, I Want Your Radio, newBlip, The Shipping Forecast, I Still Buy CDs, Extensive Musical Taste, Addicted to, i'm not anti-social, i just enjoy my music., i'd die without music, Audioscrobbler Addicts, Next Big Things - NBTs, The Indie Bicycle, The Group That Carries Music Everywhere They Go, Even To Places They're Not Supposed…, Geek Music, destroying bedtime one hour at a time, People who don't think japanese music is weird and have got an extraordinary…, People who believe in magic rainbows because theyre optimists, Radiohead is our top artist, Tea Drinkers, Duyster, Doctor Who, brothers! sisters! small boats of fire are falling from the sky., People who believe that they can beat a MILLION plays before life beats them, For people who cant go through a day without hearing a single song., The Readers, People With A Great Taste In Music., People who can't stop listening to music, The WIRE Magazine, Music for the head, Star Crossed Lovers, We Like Playlists With Special Meaning, Open Minded Music Freaks, Autumn Lovers, Group Owners, Jamendo, Insomniacs Against Bedtime, NO boundaries Music, Keep the new, Pop is Love, WordPress, Philosophers, chill-outing dudes, This is not a Group, Pixies Palace, music to fall asleep to, Genre Breakers, Freedom Of Music, People who are online a questionable amount, and may or may not be addicted to the…, Aussie Undiscovered, Independent Artists, La Avant-Garde, twilight music, Chez Musinum, A group for people who like beautiful music and beautiful books!, Late Night Cruising Sensations, Good Taste Only, INFP, Fairy Tales, Folklore, and the like..., Protest against the rising tide of conformity, StumbleUpon, Group Ring, Free Artists, I Listen To Everything, Baroque Pop, I Love Legally free downloaded music!, Experimental Music, Department of Free Sounds, We Want Freedom, 6 Music Listeners, Free mp3 and albums list, JAGJAGuwar, audioPod, I love Pizza, Independent Artists II, Very Cunning Music for not so Cunning People, Music is ART, The Special Interest Tag Radio Collective, Stop the Alphabet Journals!, One Group Fits All!, Shuffle is Blasphemy, Old People, New Music, People who like a new band or a new genre every week, The Music Chain III, People who can enjoy ANY kind of music, music is bigger than me, I don't care what you think about my music taste., my friends don't like my music, Real Journal Entries, Subscribers and their tag radio stations, This Goop Only Consists To Halve The Blessed Dialectic, Maybe - Oh Myriad!, StumbleUpon, radio kb7clx, When Everyones Special No One Is, Stop tagging everything 'indie' !, Euphonic Dissonant Texture, best music, Independent Music, We use tags that have never been used before, Yes Im Awesome, The Knitting Circle, the melting pot, Music Nerds, Open Source Users, Deep Listening, Multiple Music Sites, United groups network, Mondiovision, Children of the 70's who still listen to lots of music., Debonair esprit, it's about the music, not about the genre, Genius Loci, Stumbleupon Users, UK Music Bloggers, Light and Shadow, Good Listener, Moominland, Music Discovery, I Still Buy Music, God Is In The TV, A group for people who consider their taste in music worthy of mention, and who are…, We want more than just 50 artists in Overall, Social Music Sites, a place to be reasonable, Xfm Manchester, No Ordinary Music, friends with completely different taste of music, those who just can't get enough of music, Library Lust, Chef Musinum, Audio Culture, Post Music, Music for Insomniacs, Advice Givers!, Not Typical Music Recommendation, Music 2.0, I Listen To My Own Last-FM Playlist, Music saves my soul. ♥, Chocolate Cake!, I love red colour, Signs of the Zodiac - Scorpio, All Music Guide, ENTP, Puddlegum, Late 1950s, Early 1960s, Acoustic Photographers, Lyric appreciation society, Diversity Is Good!, What are you grateful for?, Multi-Genre Music Fans, Strange sounds, music addict, babble, people who wear watches on right hand, back seat drivers, Pixies Palace Park, Group Leaders, Law of Attraction, Night music, Serious Music Critics, Writing is Art, We depend on our aggregators, Writers of Last, We love long and extensive profiles!, Shiny Happy People Who Love Amazing Music and Love Sunshine <3, Audiophob, The Library of Babel, Contemporary Music, Streamable Track Wants, The Diversity Revolution, completely perfect taste in music, Journal Repository, Channel 4, HUMANS ARE PEOPLE TOO!, I like Daisy's, BBC, Off Topic Bonanza, I Like Shiny Things, Music Reviews and Reviewers, My group..., Geekzone: technology news, blogs, forums, Over 40, sad mood, I want your Playlist, Running Stream, Scorpius, CBS, <3 Crochet <3, The Group Group, the most wanted, Live Music Podcasts, Scrobble purists, Vinyl CD or Download, Sounds of nature, Free Download Manager, Musicians Corner to share experience in musicbusiness, The Motherworld of Popular Music, Does Music Influence Your Lifestyle?, 5000+ artists, The Motherworld of Music, For those who don't sleep enough due to staying up late at night for no apparent…, Killed in Cars, Music For Pleasure, Technorati, People who not only have a really eclectic taste in music, but also don't like to…
Envios pendentes
3000+ artists, we love british accent, True Listener, Open Mind Index, The Hype Machine, The Black Background Users, too much good music to listen to - not enough time for all, Brainwashed, Ectophiles Guide to Good Music, Freedom, We Scrobble In Black, True taste of music, i want to believe, outsider music, Artists who are users, stereogum, Later...with Jools Holland, Awake After Midnight, People who actually read books, Flower Power, Dark Mood Network, Music is NOT Your Boyfriend, I Love George Michael, Carbon Based Lifeforms, the fashion spot, Born in October, stranger than strange, Starting Artists, We're Pirates and we Rule, The Writers, Music Of All Kinds, Love And Peace Generation Club, Xfm London, QUANTUM MUSIQUE, Google Users, Resident Advisor, smokespirals, The Group Devoted To All Things Music Learning, Groups I Lead, We want scrobbling everywhere, I don't care if I'm mainstream, Advertise Your Group, Group Leaders Support Group, Cyberculture Webzine, I need a chat window for my on-line friends!, People who listen to the entire album., People With Playlists, Musicology BG, Taking the Internet Far Too Seriously, Web Standards Group, Children of the 60s, anglomusicophiles, Positive Criticism, Intellectual Music, Shaun the Sheep, Advocates for good music, Monty Python's Flying Circus, INFP personality type, serious discussions about serious music!, the eclectic chair, Daydreamers Society, Ecto, People who listen to beautiful music at night., BBC introducing, Music is more than just Music, Underrated Artists, your favourite shoes), Non-Elitist, Jools Holland Is A Legend!, Group For Listeners Who Can't Read Good And Wanna Learn To Do Other Stuff Good Too, The Breakfast Club, The Music Magazine, Radio Presenters, Music to start the day to, Club 50000, Artistes Unlimited, modernorganic, The Variety Group, New British Music, i'm able to pause itunes, Plan K, Off The Hook, Group for those who hav completely lost themselves in music, Being a nice friend, Digital Mp3 Freedom, The Ultimate Music Listener, Goosebump Songs, Open Minded Consumers of Rock!, Fonejacker - Don't Pick Up The Phone, Music that Sparks Memories, the call of the weird, _ Center of Excellence _, internet kill the video star, up and coming music, BEST WORLD MUSIC HERE


  • zinc_ukfr

    [quote]Advertisers are in despair. Not being normal human beings, they have no idea how to reach us in a way that will work. So the latest thing they're considering are auditory ads, i.e. advertisements that will interrupt your listening pleasure.[/quote] Erm, not quite. Have you never listened to the radio? I realise you are talking about t'internet, but all those ads that play over the wireless also play over the net. I actually don't mind the ads from spotify, as compared to the radio they're nothing, so if anything it's just like a 'delux' radio, 95% of ads, plus djs taken out and music we actually choose to listen to. It seems like a no brainer to me, if it allows song to play straight from another, rather than having to select them one by one as with

    Dez 22 2008, 0h02
  • EnnuiClip

    Ads (and DJs as zinc mentioned above) are the very reasons; other than having generally awful radio stations around, that I haven't listened in years. If we are to be bombarded by increasingly obnoxious forms of advertising I can only hope they are a bit relevant and perhaps even clever, if not mercifully brief and simple. I wouldn't watch TV either if not for tivo.

    Dez 23 2008, 15h44
  • Babs_05

    I know what you mean, I couldn't live without Sky+ now either (rewind live tv, pause etc). I miss all the fancy ads. 'Normal' radio becomes just noise after a while. You tune out and you're not really listening. It's just background. I actually listen when I use I must have for Spotify too, if I felt such a shock. I think it would be awful if we had to start tuning out from here too. Sod that for a game of soldiers, I'd go back to my CDs! BBC World Service is good though. I'm not counting that.

    Dez 25 2008, 14h37
  • blackfeltfedora

    The really funny thing about web advertisements is that those who use the internet the most are the ones who are impacted by it the least.

    Dez 29 2008, 7h18
  • Babs_05

    Makes sense. :)

    Dez 29 2008, 9h56
  • redspyda

    Well I think that the current advertising model needs restructuring for the 21st century.. like you said above, why pay attention to the ad if it contains nothing that interests you? I know I don't, and I've had ads pop up on a few gaming sites [short 15 second clips] but they were at least in the same genre of games that I was watching in the first place. But in contrast, I read this morning that my cable provider [Time Warner Cable] will be losing a grip of channels over increasing distribution fees, because of increased advertising on the net. For all the changes we've gone through, and the tough economy that we're in [which won't end for at least another year] we need to change some policies and models for the future. Sorry that this doesn't have much to do with music subs and ads, but as a whole it makes sense.

    Dez 31 2008, 16h20
  • Toasterbottom

    Call me a Judah (or something) but I think the ads are almost the best thing on network television. I actually have favourites that I look forward to. I take pleasure in the creator's ability to make me laugh in 30 seconds and keep me smiling for hours afterward. Most of the actual tv on tv is such shit that the ads are a nice break. As for commercial radio -- wouldn't know. Haven't listened for years but it's not because of the ads; it's because of the really crappy mainstream music and retarded djs.

    Jan 6 2009, 19h59
  • Mirage106z28

    "maybe they should revert to old-fashioned advertising pre-1950s - "Buy X! You won't regret it!" I couldn't agree more! I've said this for a long time. If an advertiser would ever just say straight out, "Buy this. It's great. We'd really like it if you did," I'd probably buy the product, even if it was something I only marginally wanted. I'd buy it just to reward their straightforward and honest approach.

    Jun 6 2009, 21h48
Ver todos os 9 comentários
Deixe um comentário. Faça login na ou cadastre-se agora (é gratuito).