I've given it several listens. I wasn't implying that music without beats is generic (most of the music i listen to is beatless), and i certainly wasn't implying that pop music is bad music. I just don't like the direction they went. It's a very easy choice to drown your album in guitar reverb as it makes the music more fluctuating and harder to get a solid grip on. It's also a very popular choice these days as there is tons of bands doing the pop-shoegaze thingy. Some times it works well, sometimes it doesn't. I didn't really work on 'Alpinisims' IMO. I prefer the more raw feeling that the O!A!L! album has.