Notícias

Gwen Stefani sporting Beats By Dr. Dre headphones

Pick up a copy today to see the interview Dr. Dre did with VIBE Magazine titled The Original Hit Man!

Not too long ago, I went to a friend's house here in Northern California for a wine tasting. The host had already put the wines, which ranged from $12 to $200 a bottle, into burlap bags—the better to test the palettes of the wine-loving guests.

Of course, having sipped a lot of wine in your life doesn't necessarily make you an expert. No one had a clue what they were drinking. Yes, most of us could distinguish the cheapest bottle of swill from the best one. But beyond that? We may as well have had flannel socks on our tongues for all the good our taste buds did us.

Until sampling Dr. Dre's Beats — a high-end headphone that goes on sale at Best Buys and Apple stores everywhere, I felt the same way about personal listening devices. And I've been trying out many different kinds lately, in ear, over the ear, wireless, noise cancellation, etc., at a variety of price points.

» Full story at Time.com

 FOR IMMEDIATE RELEASE

Highly Anticipated "Beats™ by Dr. Dre™"
High Definition Headphones
Exclusively Available at Apple ® and Best Buy ®

 The Most Advanced Headphones Ever Developed, Monster's "Beats By Dr. Dre" Let Consumers Hear What They've Been Missing –
 Music the Way the Artist Intended

Brisbane, CA, July 22, 2008 –Legendary artist and producer Dr. Dre, Interscope Geffen A&M Chairman Jimmy Iovine and Monster®, the leader in audio/video accessories, announced that their new Beats™ by Dr. Dre™ high definition powered isolation™ headphones will be available on July 25th at Apple® retail and online stores ( www.apple.com), Best Buy® stores and BestBuy.com®, as well as the official website beatsbydre.com , for a price of $349.95.

To provide consumers with a brand new level of headphone audio performance with extreme clarity, deep bass and full power which had been lacking in conventional headphones, Dr. Dre, Jimmy Iovine, and Monster set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios.

Noted Dr. Dre: "Artists and producers work hard in the studio perfecting their sound, but people can't really hear it with normal headphones. Most headphones can't handle the bass, the detail, the dynamics. Bottom line: the music doesn't move you.  With Beats, people are going to hear what the artists hear and listen to the music the way they should – the way I do."

The Quest for True High Definition Headphone Sound

After endless acoustical engineering research, Monster finally achieved the kind of rich, high definition sound Dr. Dre was seeking. By combining new advanced materials, sophisticated construction, extra large drivers, and a powerful digital amplifier, Beats™ By Dre™ deliver clear vocals, detailed highs, and super low, deep bass.  Furthermore, to recreate the quietness of an isolated recording studio listening experience, they also feature powered ambient noise-isolation, allowing consumers to hear all the details and nuances in their music.

Since hearing is believing, Beats™ by Dr. Dre™ headphones are exclusively available at Apple and Best Buy, which are providing special demonstration stations at select stores that give consumers the opportunity to experience the headphones for themselves.

Beats™ by Dr. Dre™ are designed to provide maximum performance when used with all of today's portable music devices – and they're being released just in time for use with the new Apple ® iPhone™ 3G.  In fact, for consumers who have an iPhone, Blackberry®, and other music-enabled phones, Beats™ By Dr. Dre™ comes with additional Monster iSoniTalk™ headphone cable with integrated high grade microphone and answer button.

"Dre and I have been developing these headphones for a while and in Monster we found a partner that could work with us to crystallize his vision and develop them to the quality level he expects," said Jimmy Iovine, Chairman of Interscope Geffen A&M Records. "Beats™ By Dr. Dre™ is yet another example of Interscope's commitment to working together with its artists in developing new avenues to experience music."

Kevin Lee, VP of Product and Marketing for Monster, noted: "After three years of hard work, we're extremely excited about launching Beats™ By Dr. Dre™.  This is the most advanced headphone ever built and delivers a music experience I think people will find amazing."
Beats™ by Dr. Dre™ feature a unique stylish look and fashion, and come with a convenient, hip carrying case. The wide adjustable headband, soft plush hinged ear cups and high-quality Monster cable makes the Beats listening experience unmatched for comfort and sound.  

ABOUT DR. DRE
In addition to being a multiple Grammy award winning producer, Dr. Dre is an artist who helped create groundbreaking records with the group N.W.A. and landmark multi-platinum solo albums The Chronic and Dr. Dre 2001.  He is currently working on his third and final album, Detox.   Dre has also shaped the careers of numerous artists including Snoop Dogg and Eminem, who is signed to Dre's record company, Aftermath Entertainment.  Dre has been associated in producing countless hits for a range of artists including 50 Cent, Gwen Stefani, Mary J. Blige and Eve with a combined worldwide sales total of more than 80 million records sold over the past two decades. 

ABOUT JIMMY IOVINE
Jimmy Iovine is the Chairman of Interscope Geffen A&M Records whose artists include U2, Dr. Dre, Eminem, Gwen Stefani, Fergie, Mary J. Blige, Nelly Furtado and The Black Eyed Peas,   Prior to founding Interscope in 1990, Iovine was an acclaimed record producer and engineer and was twice voted Producer of the Year by Rolling Stone magazine.  He produced chart-topping albums for artists including U2, Tom Petty & The Heartbreakers, Dire Straits, Bob Seger, Patti Smith and Stevie Nicks and engineered albums for John Lennon and Bruce Springsteen.

ABOUT MONSTER
Monster, under its Monster Cable brand, is the world's leading manufacturer of connectivity solutions for high performance audio, video, car audio, computer, console and computer gaming, professional audio and sound reinforcement. Monster, under its Monster Power® brand, is also the leading manufacturer of high performance AC power line conditioning and protection products for audio/video systems.                                                          
Explore the world of Monster at www.MonsterCable.com

For Immediate Release

Monster Teams Up with Dr. Dre and Interscope Chairman Jimmy Iovine to
Design State-of-the-Art “Beats” Headphones
Engineered to Accurately Reproduce the Best of Today’s Pop Music

Legendary Music Producer/Artist Dr. Dre’s First-Ever Foray Into Consumer Products Las Vegas, NV, January 6, 2008 – Monster, well known for working with legendary musicians on countless productions recorded with Monster Cable and Monster Power products, is proud to announce the introduction of the first-ever product to be endorsed by legendary music producer and artist Dr. Dre. The new “Beats by Dr. Dre” highperformance headphones were conceived by Dr. Dre and mutually designed, with groundbreaking and inventive engineering by Monster. The headphones feature both a unique and futuristic style as well as newly developed sonic technologies for unprecedented state-of-the-art performance.

When world-class producers like Dr. Dre record their music, they utilize large highperformance studio loudspeakers and high-powered amplifiers to craft richly detailed musical soundscapes. Until now, however, consumers listening back to the music using conventional headphones have never had the opportunity to experience the full sonic palette of these recordings, with the full dynamic range, low bass, punch and clarity intended by the producers. To provide consumers with a brand new level of headphone audio performance, Dr. Dre, Jimmy Iovine, Chairman of Interscope Geffen A&M Records, and Monster, three of the most powerful forces in music and technology, teamed up to create “Beats by Dr. Dre.” Monster’s innovative sound and design engineers implemented the team’s vision.

Engineered to Meet the Demanding Sonic Requirements of Today’s Music In order to re-create the rich, full sonic experience of today’s best recordings, “Beats” powered isolation headphones utilize technologies never before used in headphones, including a newly developed driver technology. The result is unequalled performance, with remarkably natural sound, incredible transient response and rich, deep bass – a Dr. Dre trademark. In development for two years, “Beats by Dr. Dre” are tuned personally by Dr. Dre and The Head Monster himself.

“When I’m making a track I’m trying to capture the sound that makes me go ‘now THAT’s the shit! And I want that reaction from everybody who hears it,” said Dr. Dre. “I spend a lot of time in the studio listening to my music through headphones…with Beats, people are finally going to hear it the way they should: the way I do.”

“Dre and I have been developing these headphones for a while and in Monster we found a partner that could work with us to crystallize his vision and develop them to the quality level he expects,” said Jimmy Iovine, Chairman of Interscope Geffen A&M Records. “’Beats by Dr. Dre’ is yet another example of Interscope’s commitment to working together with its artists in developing new avenues to experience music.”

Noel Lee, Head Monster, noted: “Dr. Dre is widely-known as the most critical ear in music today. This rare partnership with such an iconic artist is a testament to the both the need for high-performance headphones and the singular quality of ‘Beats.’ Listening to music with Beats headphones is a true ‘ear opening’ experience; users will enjoy not only their comfort and style, but their sonic performance that is unequalled in any other headphone.”

Unique Design
“Beats by Dr. Dre” have a unique and avant-garde new look and that will revolutionize
the headphone world. Everything about the sleek Beats headphones, from their glossy
extra-wide headband and hip carrying case to the high-impact attention-getting packaging
reflects impeccable style. The wide adjustable headband, hinged ear cups and highquality
Monster cable makes the Beats listening experience unmatched for comfort and
function. A push-to-listen Mute button adds to the flexibility and convenience.

“Beats by Dr. Dre” headphones will come in a beautifully designed carrying case with
anti-microbial cleaning cloths, a special Monster headphone cable, a mini-stereo to ??-
inch stereo cable adapter, as well as Monster’s iSonitalk, a microphone/headphone
adapter for iPhones. Beats will be available in spring 2008 for a suggested retail price of
$399.95.

ABOUT DR. DRE
In addition to being a multiple Grammy award winning producer, Dr. Dre is an artist who
helped create groundbreaking records with the group N.W.A. and landmark multiplatinum
solo albums The Chronic and Dr. Dre 2001. He is currently working on his
third and final album, Detox. Dre has also shaped the careers of numerous artists
including Snoop Dogg and Eminem, who is signed to Dre’s record company, Aftermath
Entertainment. Dre has been associated in producing countless hits for a range of artists
including 50 Cent, Gwen Stefani, Mary J. Blige and Eve with a combined worldwide
sales total of more than 80 million records sold over the past two decades. In early 2007,
he announced a joint venture with his newly-formed Crucial Films production company
and movie studio New Line Cinema.

ABOUT JIMMY IOVINE
Jimmy Iovine is the Chairman of Interscope Geffen A&M Records whose artists include
U2, Dr. Dre, Eminem, Gwen Stefani, Fergie, Mary J. Blige, Nelly Furtado and The Black
Eyed Peas, Prior to founding Interscope in 1990, Iovine was an acclaimed record
producer and engineer and was twice voted Producer of the Year by Rolling Stone
magazine. He produced chart-topping albums for artists including U2, Tom Petty & The
Heartbreakers, Dire Straits, Bob Seger, Patti Smith and Stevie Nicks and engineered
albums for John Lennon and Bruce Springsteen.

ABOUT MONSTER
Monster, under its Monster Cable brand, is the world's leading manufacturer of
connectivity solutions for high performance audio, video, car audio, computer, console
and computer gaming, professional audio and sound reinforcement. Monster, under its
Monster Power® brand, is also the leading manufacturer of high performance AC power
line conditioning and protection products for audio/video systems.
Explore the world of Monster at www.MonsterCable.com

Click HERE to get Dr. Dre ringtones!

Check out the article on Dr. Dre in the Los Angeles Times where he says Detox will be out next year!

Click HERE to read the article.

50 Cent will be signing copies of his new book Death Before Dishonor, Baby Brother, and The Ski Mask Way & launching G-Unit books.

Be sure to catch the premiere of Eminem's "Shake That" featuring Nate Dogg from his album, Curtain Call: The Hits and Obie Trice's 'Snitch' featuring Akon from his upcoming album, Second Round's On Me!

Click HERE for Eminem "Shake That" featuring Nate Dogg
Click HERE for Obie Trice's 'Snitch' featuring Akon