4AD

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4AD was founded at the end of the 1970s by Ivo Watts-Russell. Like so many of the other people associated with the label, Ivo had spent many teenage hours listening to John Peel’s inspirational radio shows; wanting to be around music, he moved to London aged 17 (in 1972) and began working in record shops. While working at a shop in Ealing, he became friends with Steve Webbon, a customer who shared his appreciation for the music of Gram Parsons. When Ivo was promoted to manager, he hired Steve as his assistant.

In 1975, Ivo returned to London after a trip to Morocco. Looking for work, he sought out Steve, who had just opened the second store in the fledgling Beggars Banquet chain. The Beggars Banquet stores sold both new and used records - at the time, a radical concept. Steve told Ivo that a third store was about to open in Ealing; at his suggestion, Ivo went to see Martin Mills, Beggars Banquet’s co-founder, who offered him a job.

By 1979, Beggars Banquet had expanded from a chain of five shops into a successful independent record label, tasting early success with acts like Tubeway Army and The Lurkers. By now, Ivo was overseeing all of the shops; he was based at the Beggars offices in Hogarth Road, upstairs from the flagship Earls Court store, which was being run by a fellow music enthusiast named Peter Kent. Bands looking for deals with the label would drop their tapes off at the shop downstairs, which meant that Ivo and Peter were often the first to hear them and the started to make recommendations to Martin Mills and his partner Nick Austin about prospective signings.
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